Welcome to The Easterling Group. This site is a directory of business and entertainment interests of the Easterling family (San Diego California / La Costa Carlsbad) and Firenze Italy (Florence / Tuscany).
- Novels (including motion picture and merchandising rights). Todd Easterling recently completed his fourth novel (currently in editing), an epic high-concept suspense story at 393,000 words based on years of research on great people from history (and their contributions), genetics, issues facing Earth's species, and the evolution of the world's gods and religions. Todd was influenced by people who kindly provided technical input on his previous books, such as Dr. Ian Wilmut (first scientist to clone a mammal, "Dolly the sheep") and Dr. Raul Cano, the scientist who first extracted dinosaur DNA from ancient amber, which helped encourage author Michael Crichton to write Jurassic Park. Todd's vision for the project was to create a story that is exciting, supported by science, includes incredible real locations and accurate history, is capable of being marketed to worldwide audiences, and can support broad publishing, motion picture, and merchandise business models. Research for the story included trips to Rome, Florence, Venice, and Pisa Italy, as well as London and Paris. For more information, please visit www.ToddEasterling.com .
- Easterling Group Real Estate Brokerage, a unique family-owned brokerage for Sellers and Buyers with the marketing and promotion expertise of a 'Fortune 100-quality' Marketing & PR Agency. We are licensed throughout California, member of the MLS, and Realtor® association (National, California, and San Diego North County). Since we own the brokerage we have the ability to set lower commissions for the sales of homes, and can also provide buyers with a credit in escrow paid by sellers. This also provides the ability to out-negotiate agents (independent contractors) of large franchise corporations, most of which are headquartered outside of California and mandate high 5% commission fees. All transactions are processed in-house, saving money and ensuring a successful and prompt escrow using e-forms online and Realtor approved legal documents and procedures to protect buyers and sellers before and after the sale. Our sellers typically save $15,000, and buyers obtain up to $5000 cash back at escrow to help with down payment and closing costs. Best of all, your money stays in the community, rather than a percentage going to an out of state corporation that does nothing to sell your home. You have 7-day access to a Broker and company owner, not just an agent/independent sales consultant. The qualifications and licensing for a Broker are much more strict, and beneficial to our clients. And independence from corporate franchise parent companies provides much more power over transactions, and incredible cost savings.
- Ventures and Marketing Agency. Virgin Iconic Inc. is a diversified company capable of product and service marketing (B2B & B2C). Our forte is a very high degree of creativity and implementation of unified, integrated marketing strategies that position companies and products as number one in their market, and increase company and brand valuation. Virgin Iconic traditionally operates on a consulting basis, serves on boards of directors / advisory boards, and can serve in "acting" or permanent roles for companies, from a few months to many years. Several members of the Easterling family participate in the company and its services. Most recently, Virgin Iconic helped turn around a wireless backhaul company, and helped create a new technology company, Firefly LiFi. Virgin Iconic named the company and products, handled trademarks, built the brand, created collaterals (brochures, spec sheets, white papers), conducted market/business development, created websites, optimized SEO, managed tradeshows/events, and created the "investor slide deck" PowerPoint presentations that raised capital.
- La Costa Town Square (TM) is the newest shopping center in San Diego North County. The Easterling Group owns, manages, and offers online advertising on the shopping center's website. www.LaCostaTownSquare.com
- Entertainment (Emily and Hayley Easterling; TV & movies/acting and backstage 'behind the camera' support).