The Easterling Group (easterling familY interests/Directory)

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Several members of the Easterling family provide business and marketing management on a short-term, long-term, or permanent / employee basis, depending on availability.

Capabilities:

• Spectacular marketing and awareness building (B2B, B2C, D2C). Ability to create and drive innovative campaigns that deliver transformative objectives . . . from 'shoestring budgets' to multi-million-dollar global campaigns.
• Metrics-driven decision making using quantitative and qualitative marketing intelligence.
• Best-in-class writing and editorial capabilities ("master storyteller" for organizations, products, and services). Writing and presentations that gain customers / members / stakeholders, increase sales, raise capital, or position for IPO or divestiture. Ability to put in place logical sign-off procedures and document/version control, and take full responsibility for all communication channels.
• High technical aptitude: Ability to translate extremely complex technologies or services (often developed by engineers, scientists, and doctors) into relatable, comprehensible information. Passion for transformative products and services (biotech / medical / genetics, communications / web / IoT / apps, green technologies, artificial intelligence / AI, cloud services, FinTech / cryptocurrency / blockchain).
• Brand/Image evangelist: Extreme attention to details and consistent messaging across the organization. Obsession with every aspect of stakeholder touchpoints, and exceeding expectations. Enthusiasm for incremental enhancements.
• Business development and sales process refinement.
• Team/culture management: Positive consultative and collaborative leadership which encourage cross functional cooperation, trust, empathy/understanding, and focus on enterprise success . . . without politics, wall-building/blame, or negativity.
• Strategy and research (critical thinking).
• Digital/online marketing.
• Collaterals (spec sheets, brochures, white papers, customer testimonials, case studies).
• Website creation, content management, and SEO.
• Analytics / KPI ('performance marketing' / data-driven sales and marketing processes).
• CRM.
• Lead generation, tracking, and conversion planning.
• Channel/partner refinement.
• Personnel development / coaching / leadership.
• E-Commerce implementation.
• Deployment of sales and marketing tools (SalesForce, Hubspot, Mailchimp, Klaviyo, etc.).
• Fundraising / Investor relations.
• Public Relations (and crisis management).
• Business plans / prospectus / investor presentations.
• Corporate development.
• Start-ups and spin-offs.
• Advertising and social media.
• Branding (company naming, product or service branding).
• Product management.
• Quality Function Deployment (QFD).

Most recently, we helped turn around a wireless backhaul company, and helped create a new technology company, Firefly LiFi.  We named the company and products, handled trademarks, built the brand, created collaterals (brochures, spec sheets, white papers), conducted market/business development, created websites, optimized SEO, managed tradeshows/events, and created the "investor slide deck" PowerPoint presentations that raised capital and helped sell the company to Philips/Signify of the Netherlands, a leading $2.9 billion dollar global corporation.

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Todd Easterling is an author and businessperson originally discovered by the Pinder Lane Garon-Brooke Agency of John Grisham fame. He has worked with HBO, Disney, and other entertainment and technology companies—a highlight being the reception of a group Emmy from the Academy of Television Arts and Sciences. Most recently—wanting to make the best use of the quarantine/lockdown—Todd created Genetic World, his latest book.

As with books by Dan Brown and the late-great Michael Crichton, Genetic World was made for the reader who likes learning about history, events, and technological advances while being entertained—a balance of thorough research and 'made for the big screen' spectacular scenes all combined in an intricately created and sophisticated narrative arc that connects to real-world history, ancient prophecies, and recent technological advances. From robotics and artificial intelligence, to biotechnologies and de-extinction, Genetic World exposes the reader to advances which weave in and out of historical events surrounding the lives and legends of the world's greatest people to have lived—scientists, discoverers, artists, writers, entertainers, athletes, leaders and other influential people. The history is real. The locations are real. The science is real. 

Since publication, Genetic World has been in the top 1% of sales on Amazon in the USA, and #1 in Medical Thrillers in France  (digital/Kindle edition).  And on June 17th, Genetic World landed as #1 on three Best Seller lists in Canada, surpassing ten Stephen King novels, Dan Brown's The Da Vinci Code, George R.R. Martin's Game of Thrones, and other books. 

Todd Easterling's novels have been influenced by experts who kindly provided technical input, such as Sir Ian Wilmut (first scientist to clone a mammal/Dolly the sheep), and Dr. Raul Cano, the scientist who extracted dinosaur DNA from ancient amber—which helped encourage the late great Michael Crichton to write Jurassic Park. Nobel Prize (2020) winning geneticist Jennifer Doudna also kindly provided input on CRISPR/Cas9 gene editing—biotechnology featured in Genetic World, and the focus of acclaimed writer Walter Isaacson’s The Code Breaker (Simon & Schuster).

For publishing and book-to-film inquiries, please visit: Todd Easterling 

Emily Easterling and Hayley Easterling are available for TV & movies (acting), and backstage behind-the-camera positions.

They have appeared in several movies and on ABC Television's Fresh off the Boat TV series. Hayley Easterling appeared in "Framed: The Adventures of Zion Man," produced by award-winning director Brenda Lee Lau.

Hayley also acted in the movie "Milvio," which was presented at the Festival de Cannes, and was winner of the 9th annual Brazilian Film Festival and San Diego International Kids Film Festival. It also received honorable mention at the Lionshead Film Festival, and was nominated at the Los Angeles Cinefest. Milvio is currently available on Amazon Prime.

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Easterling Group Real Estate Brokerage, a unique family-owned brokerage for Sellers and Buyers with the marketing and promotion expertise of a Fortune 100 Marketing & PR Agency. 

We are licensed throughout California, member of the MLS, and Realtor® association (National, California, and San Diego North County).

Since we own the brokerage we have the ability to set lower commissions for the sales of homes, and can also provide buyers with a credit in escrow paid by sellers.

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La Costa Town Square (TM) is the newest shopping center in San Diego North County. The Easterling Group owns, manages, and offers online advertising on the shopping center's website.

 www.LaCostaTownSquare.com