Ventures / marketing / Management

Several members of the Easterling family provide business and marketing management on a short-term, long-term, or permanent / employee basis, depending on availability.

Capabilities:

Spectacular marketing and awareness building (B2B, B2C, D2C). Ability to create and drive innovative campaigns that deliver transformative objectives . . . from 'shoestring budgets' to multi-million-dollar global campaigns.
Metrics-driven decision making using quantitative and qualitative marketing intelligence.
Best-in-class writing and editorial capabilities ("master storyteller" for organizations, products, and services). Writing and presentations that gain customers / members / stakeholders, increase sales, raise capital, or position for IPO or divestiture. Ability to put in place logical sign-off procedures and document/version control, and take full responsibility for all communication channels.
High technical aptitude: Ability to translate extremely complex technologies or services (often developed by engineers, scientists, and doctors) into relatable, comprehensible information. Passion for transformative products and services (biotech / medical / genetics, communications / web / IoT / apps, green technologies, artificial intelligence / AI, cloud services, FinTech / cryptocurrency / blockchain).
Brand/Image evangelist: Extreme attention to details and consistent messaging across the organization. Obsession with every aspect of stakeholder touchpoints, and exceeding expectations. Enthusiasm for incremental enhancements.
Business development and sales process refinement.
Team/culture management: Positive consultative and collaborative leadership which encourage cross functional cooperation, trust, empathy/understanding, and focus on enterprise success . . . without politics, wall-building/blame, or negativity.
Strategy and research (critical thinking).
Digital/online marketing.
Collaterals (spec sheets, brochures, white papers, customer testimonials, case studies).
Website creation, content management, and SEO.
Analytics / KPI ('performance marketing' / data-driven sales and marketing processes).
CRM.
Lead generation, tracking, and conversion planning.
Channel/partner refinement.
Personnel development / coaching / leadership.
E-Commerce implementation.
Deployment of sales and marketing tools (SalesForce, Hubspot, Mailchimp, Klaviyo, etc.).
Fundraising / Investor relations.
Public Relations (and crisis management).
Business plans / prospectus / investor presentations.
Corporate development.
Start-ups and spin-offs.
Advertising and social media.
Branding (company naming, product or service branding).
Product management.
Quality Function Deployment (QFD).

Most recently, we helped turn around a wireless backhaul company, and helped create a new technology company, Firefly LiFi. We named the company and products, handled trademarks, built the brand, created collaterals (brochures, spec sheets, white papers), conducted market/business development, created websites, optimized SEO, managed tradeshows/events, and created the "investor slide deck" PowerPoint presentations that raised capital and helped sell the company.

EXAMples of press releases/media relations:

Recent Press Release Examples, written and distributed by Virgin Iconic

(see BusinessWire or search Google News for more)

Firefly LiFi Demonstrates Commercially Available and ITU G.vlc Standard Recommendation Compliant LiFi Solutions at the Broadband World Forum

The ITU G.vlc Standard for Visible Light Communications and LiFi is expected to accelerate the deployment of LiFi systems worldwide.

Berlin, Germany (Broadband World Forum) – October 23, 2018: Firefly LiFi, a manufacturer of Visible Light Communications (VLC) LiFi products, announced that its SecureLink LiFi solutions are compliant with the latest draft of the ITU G.9991 (or “G.vlc”) Standard Recommendation. This latest draft of the G.vlc Recommendation was coordinated by the International Telecommunication Union Telecommunication Sector (ITU-T), whose mission is to ensure the efficient and timely production of standards covering all fields of telecommunications on a worldwide basis. LiFi is one of the hottest new technologies emerging in the electronics industry, since the technology utilizes light to transmit data instead of radio frequency methods, such as WiFi. Firefly LiFi made the announcement at the Broadband World Forum tradeshow in Berlin, Germany, where it is displaying the company’s SecureLink LiFi solutions with Teleconnect GmbH (booth C112; Hall 22a). Firefly LiFi is owned by Teleconnect and LightPointe Communications, Inc., the leader in outdoor point-to-point backhaul solutions.

“We’re excited to announce that our LiFi products adhere to the pending G.vlc Standard, as such standards enable a robust ecosystem of products that can work together—which enhances end-user satisfaction and can lead to the creation of ubiquitous, mass-market technology adoption,” said Dr. Heinz Willebrand, CEO of Firefly LiFi, and an inductee into EE Times list of Forty Innovators Building the Foundation of the Next-Gen Electronics Industry. “The final G.vlc Standard is expected at the end of the year or early 2019. History has clearly shown that having a standard in place is very important when it comes to market acceptance and new technology adoption. Customers that deploy products that are based on international standards avoid the risks associated with deploying proprietary solutions, which are susceptible to not being part of a larger ecosystem. For future-proof enterprise and government wireless network applications—requiring Gigabit capacity, extreme data security over encrypted light transmission, and flexible deployment in both human and machine to machine (M2M) network scenarios—Firefly LiFi is the clear choice in LiFi and VLC connectivity.”

Firefly LiFi’s SecureLink is powered by G.hn technology from MaxLinear, a leading provider of radio frequency (RF), analog, and mixed-signal integrated circuits for the connected home, wired and wireless infrastructure, and industrial and multimarket applications.

“SecureLink ceiling-mounted access points transmit to tabletop units using light instead of radio frequency WiFi transmission, which is prone to eavesdropping, interference, and RF congestion,” continued Dr. Willebrand. “This creates a much more secure wireless network ideal for applications such as corporate and government conference rooms—as well as for applications in which data transmission speed and unsurpassed signal security are critical. In addition to presenting our indoor SecureLink solutions at the Broadband World Forum, we are also presenting our outdoor system for high speed point-to-point wireless connectivity. The outdoor system is for enterprises, metro campus building connectivity, 5G LTE short-haul backhaul for Smart City networks, Small Cell applications, and Wireless Internet Service Providers (WISP). Our outdoor VLC solution uses an infrared transmission technology and is capable of exceeding 1.7 Gbps—while avoiding RF licensing, RF congestion, and RF interference associated with WiFi and other radio-based devices.”

About Firefly Wireless Networks
Firefly Wireless Networks™ LLC is a manufacturer of Visible Light Communications (VLC), also known as LiFi. Firefly is owned by LightPointe Communications, Inc., and Teleconnect GmbH.

Todd Easterling

Firefly LiFi, a Leading Manufacturer of Solutions Which Use Light to Transmit Data and Video, is Bringing Low Cost 5G Wireless Backhaul Bridges to Smart City Networks

Firefly’s wireless bridge provides high data capacity and optimum security for indoor and ‘Wireless To The Home’ (WTTH) outdoor backhaul applications.

San Diego, CA, May 7: Firefly LiFi—a manufacturer of Visible Light Communications (VLC) and Infrared Light Communications (ILC) LiFi products—announced that it is bringing affordable backhaul connectivity to 5G Smart City networks and the security camera market, using LED technology. Firefly LiFi, which demonstrated the world’s fastest commercially available LiFi solution at the Global LiFi Congress in Paris France, has been shipping indoor LiFi products, however, this new product addition is the company’s first solution designed for longer range indoor and outdoor point-to-point applications using advanced LED technology. The solution is designed for building-to-building or lightpole-to-lightpole backhaul of WiFi, LiFi, 5G LTE, and IP security camera backhaul—using light spectrum to carry the data, rather than radio frequency (RF) technology. Firefly’s units are designed for ‘Wireless To The Home’ and Small Cells. Small Cells, which complement macro networks, are forecast to grow to US$2.2 billion in 2021 according to the Small Cell Forum and HIS Markit.

“LiFi is the hottest technology emerging in the electronics industry, since it utilizes light to transmit data instead of RF methods, such as WiFi,” said Dr. Heinz Willebrand, CEO of Firefly LiFi. “Our wireless bridge is ideal for both indoor communications and for license-free outdoor 5G backhaul and Small Cell applications—supporting ubiquitous coverage in carrier environments without the need for RF spectrum licensing, or complicated millimeter wave planning. This makes for robust load-bearing capacity, fast rollouts, and unsurpassed scalability. And it provides telecoms, businesses, schools, entertainment venues, and security integrators the ability to deploy wireless backhaul affordably, and without the congestion, capacity, and cyber security issues associated with RF solutions. And the system can be integrated with light fixtures—both conventional lighting and LiFi-enabled—and security camera systems.”

Firefly LiFi’s wireless bridge is license free, immune to RF interference, avoids RF congestion in Metropolitan Area Networks, and is more secure than RF/WiFi backhaul solutions. It can be deployed on campuses—connecting school buildings—and be used in large facilities such as stadiums, warehouses, factories, airport terminals, and other venues.

About Firefly LiFi
Firefly LiFi is a manufacturer LiFi solutions.

Todd Easterling

Firefly LiFi Demonstrates both Indoor and Outdoor LiFi Solutions at the Global LiFi Congress in Paris, France

Firefly’s Visible Light Communications system provides higher data rates and security for indoor and outdoor LiFi applications.

San Diego, CA & Paris LiFi Congress Tradeshow – Firefly LiFi, a manufacturer of Visible Light Communications (VLC) LiFi products, announced that it is exhibiting at the Global LiFi Congress tradeshow in Paris, France and demonstrating the company’s SecureLink LiFi solutions—including a live demonstration of its first longer distance LiFi bridge for 5G LTE small cells, enterprise building connectivity, and security camera backhaul. LiFi is one of the hottest new technologies emerging in the electronics industry, since the technology utilizes light to transmit data instead of radio frequency methods, such as WiFi. Firefly’s technology is applicable for both highly secure indoor wireless communications—such as conference room and office connectivity—and license-free outdoor 5G small cell and WiFi backhaul applications, supporting ubiquitous wireless coverage in metropolitan environments without the need for radio frequency spectrum or licensing. Firefly also has LiFi patents in the automotive and transportation sector. Its SecureLink is already shipping, and has been tested at speeds surpassing all other commercially available LiFi systems.

“As the world’s leading LiFi companies and customers gather for the Global LiFi Congress here in Paris, Firefly LiFi is excited to demonstrate both our indoor LiFi products—which are shipping now—and our first of many outdoor longer range solutions,” said Dr. Heinz Willebrand, CEO of Firefly LiFi, who was named to the EE Times list of "Forty Innovators Building the Foundation of the Next-Gen Electronics Industry. “LiFi is the hottest technology trend in wireless communications, and our product is the fastest, most secure Visible Light Communications system on the market. Our SecureLink products, which operate at data rates exceeding 1 Gbps, are 25 times faster than the nearest competitor’s LiFi solution—which is advertised at just 40 Mbps. And SecureLink is far more secure than competing LiFi systems because it doesn’t use traditional 802.11 WiFi protocol, which other LiFi systems are based on. Thus, we avoid the 802.11 WiFi cybersecurity issues which have made WiFi so vulnerable that people have been instructed not to access WiFi in some environments.”

About Firefly LiFi
Firefly LiFi is a manufacturer of Visible Light Communications (VLC), also known as LiFi. The company is headquartered in San Diego, California. www.FireflyLiFi.com

Contact: Todd Easterling

Firefly LiFi Announces at Consumer Electronics Show (CES) that it is Shipping the World’s Fastest Commercially Available LiFi System

Firefly’s Visible Light Communications system provides higher data rates and security for indoor and outdoor LiFi applications.

Las Vegas, NV CES Show -- January 11: Firefly LiFi, a manufacturer of Visible Light Communications (VLC) LiFi products, announced at the CES show in Las Vegas that its LiFi technology is shipping now, and has been tested at speeds surpassing all other commercially available LiFi systems. LiFi is one of the hottest new technologies emerging in the consumer electronics and industrial wireless industries, since the technology utilizes light to transmit data instead of radio frequency methods, such as WiFi. Firefly’s LiFi technology is applicable for both highly secure indoor wireless communications—such as IoT and consumer electronics wireless connectivity—and license-free outdoor 5G backhaul applications, supporting ubiquitous wireless coverage in metropolitan telecom carrier environments without the need for radio frequency spectrum or licensing. Firefly also has LiFi patents in the automotive and transportation sector.

“As the consumer electronics industry gathers for its largest tradeshow—CES—Firefly LiFi is excited to announce that our LiFi products have begun shipping and that our core technology is available for integration into a myriad of consumer and commercial products,” said Dr. Heinz Willebrand, CEO of Firefly LiFi, who was named to the EE Times list of "Forty Innovators Building the Foundation of the Next-Gen Electronics Industry. “LiFi is the hottest technology trend in wireless communications, and our product is the fastest, most secure Visible Light Communications system on the market. Our SecureLink products, which operate at data rates exceeding 1 Gbps, are 25 times faster than the nearest competitor’s LiFi solution—which is advertised at just 40 Mbps. And SecureLink is far more secure than competing LiFi systems because it doesn’t use traditional 802.11 WiFi protocol, which other LiFi systems are based on. Thus, we avoid the 802.11 WiFi cybersecurity issues which have made WiFi so vulnerable that people have been instructed not to access WiFi in some environments.”

Firefly LiFi also announced that the products will be exhibited at the Global LiFi Congress tradeshow and conferences in Paris, France February 8th and 9th.

About Firefly LiFi
Firefly LiFi is a manufacturer of Visible Light Communications (VLC), also known as LiFi. The company is headquartered in San Diego, California. www.FireflyLiFi.com

San Diego-Based LiFi Innovator Firefly Wireless Networks Receives Visit from the Mayor of Dresden, Germany to discuss “Internet of Things” (IoT) and LiFi Development

Mayor Dirk Hilbert and the Office of Economic Development discussed continued synergy on technology development, leveraging both San Diego’s and Dresden’s technology contributions in the communications R&D space.

San Diego, CA and Dresden, Germany – November 20, 2017: Firefly Wireless Networks, a manufacturer of Visible Light Communications (VLC) LiFi products, announced that the company received a visit from Dresden, Germany Mayor Dirk Hilbert and Dr. Robert Franke, Director of Economic Development. Firefly management met with the Dresden officials at its San Diego headquarters and discussed Firefly’s continued success utilizing both U.S. engineers and the German-based engineering team of Firefly venture partner Teleconnect GmbH of Dresden which is led by Dr. Andreas Bluschke, who also serves as Firefly’s Chief Technology Officer.

“We are honored and delighted that Dresden Mayor Dirk Hilbert and Dr. Robert Franke took the time to visit Firefly and discuss ongoing cooperation on growing Firefly’s business by utilizing resources and talent on both sides of the Atlantic,” said Dr. Heinz Willebrand, CEO of Firefly Wireless Networks. “During our meeting, we demonstrated our latest SecureLink 2.0 LiFi solution that uses ceiling-mounted access points which transmit to tabletop units using light instead of radio frequency WiFi transmission, which is prone to eavesdropping, interference, and RF congestion. This creates a much more secure wireless network ideal for corporate and government conference rooms, as well as for applications in which data transmission speed and unsurpassed signal security are essential.”

Firefly also recently demonstrated its Gigabit capacity LiFi system—which is the world’s fastest commercially available LiFi solution—at the Broadband World Forum in Berlin.

“Firefly Wireless Networks, which has emerged as a leading manufacturer of Visible Light Communications and LiFi solutions, is an excellent example of cross-Atlantic cooperation between American firms and companies in Germany”, said Dresden Mayor Dirk Hilbert. “International technology companies have invested EUR 4.5 billion in the high-tech hub Dresden and we are excited to play a role in one of the hottest technology trends emerging today—LiFi communications—which utilize light to transmit data rather than WiFi.”

About Firefly Wireless Networks
Firefly Wireless Networks™ LLC is a manufacturer of Visible Light Communications (VLC), also known as LiFi. Firefly is owned by LightPointe, Teleconnect, and a multibillion-dollar VC firm in Silicon Valley.

Firefly Wireless Networks Demonstrates the World’s Fastest Commercially Available LiFi Wireless Network Solution at the Broadband World Forum

Firefly’s Visible Light Communications LiFi units provide more than 10 times faster network connection than its nearest competitor.

Berlin, Germany – October 24, 2017: Firefly Wireless Networks, a manufacturer of Visible Light Communications (VLC) LiFi products, announced that a live demonstration of its SecureLink LiFi solution is being demonstrated by its venture partner Teleconnect at the Broadband World Forum in Berlin, Germany. SecureLink ceiling-mounted access points transmit to tabletop units using light instead of radio frequency WiFi transmission, which is prone to eavesdropping, interference, and RF congestion. This creates a much more secure wireless network ideal for corporate and government conference rooms, as well as for applications in which data transmission speed and unsurpassed signal security are critical. Teleconnect’s booth is C110A in Hall 22 at the forum.

“LiFi is the hottest technology trend in wireless communications, and our SecureLink is the fastest, most secure Visible Light Communications system on the market,” said Dr. Heinz Willebrand, CEO of Firefly. “Our SecureLink products are an order of magnitude faster than our nearest competitor’s LiFi product. We’ve tested our system at data rates exceeding 1 Gbps, which is simply in another league compared to the maximum of roughly 40 Mbps or even below advertised by the competition. In addition, SecureLink is far more secure than competing LiFi systems because it does not use the traditional RF 802.11 WiFi protocol in its design. The result is we entirely avoid the 802.11 WiFi cybersecurity issues which have recently made WiFi so vulnerable that people have been instructed not to access WiFi in some environments. In addition, the compact and portable LiFi transceivers can be equipped with an Ethernet/PoE as well as USB-C interface. Consequently, they can be placed in a broader range of applications and locations than competing solutions which utilize a less flexible dongle or fob design—which is constrained by direct connection to a laptop’s USB port and the user’s placement of the laptop. For enterprise and government wireless network applications requiring Gigabit capacity, extreme data security over an encrypted light transmission, and flexible deployment in both human and machine to machine network scenarios, Firefly is the clear choice in LiFi connectivity.”

About Firefly Wireless Networks
Firefly Wireless Networks™ LLC is a manufacturer of Visible Light Communications (VLC), also known as LiFi.

Firefly Wireless Networks demonstriert weltweit schnellste und kommerziell verfügbare LiFi-Netzwerklösung auf dem Broadband World Forum

Visible Light Communications basierende LiFi-Lösung von Firefly bietet mehr als 10-mal schnellere Netzwerkverbindung als Wettbewerber.

Berlin, 24. Oktober 2017: Firefly Wireless Networks, ein Hersteller von LiFi-Produkten basierend auf Visible Light Communications (VLC), zeigt eine Live-Demonstration der SecureLink LiFi-Lösung auf dem Broadband World Forum in Berlin auf dem Stand C110A in Halle 22 des deutschen Venture-Partners Teleconnect GmbH. Ein SecureLink Access Point überträgt Daten an ein oder mehrere Tischgeräte gleichzeitig, wobei statt WiFi-Funkfrequenzen, die zum Abhören, Interferenzen und RF-Überlastung neigen, sichtbares Licht oder Infrarotstrahlung verwendet wird. Dies schafft ein wesentlich sicheres drahtloses Netzwerk, ideal für Konferenzräume in Unternehmen, Behörden sowie für Anwendungen, bei denen Bitraten und unübertroffene Abhörsicherheit kritisch sind.

"LiFi ist einer der heißesten Technologietrends in der drahtlosen Kommunikation und unser SecureLink ist das schnellste und sicherste kommerziell verfügbare Visible Light-Kommunikationssystem auf dem Markt", sagte Dr. Heinz Willebrand, CEO von Firefly. "Unsere SecureLink-Produkte sind eine Größenordnung schneller als das LiFi-Produkt unseres nächsten Mitbewerbers. Wir haben unser System bei Bitraten von mehr als 1 Gbit/s getestet, was einfach in einer anderen Liga liegt im Vergleich zu Bitraten von Konkurrenzanbietern, die Höchstwerte von etwa 40 Mbit/s publizieren. Darüber hinaus ist das SecureLink-System weitaus sicherer als konkurrierende LiFi-Systeme, deren Design auf dem herkömmlichen RF 802.11 WiFi-Protokoll beruht. Dadurch vermeidet das SecureLink-System vollständig die 802.11 WiFi-Cybersicherheitsprobleme, die vor kurzem WiFi so anfällig gemacht haben, dass Nutzer von WiFi-Systemen bei sicherheitskritischen Anwendungen angewiesen wurden, nicht mehr auf WiFi zuzugreifen. Da die kompakten und Plug-and-Play LiFi-Transceiver sowohl über eine Ethernet- als auch eine USB-C Schnittstelle verfügen, können sie in einer wesentlich breiteren Palette von Anwendungen und Standorten platziert werden als konkurrierende Lösungen, bei denen ein weniger flexibles USB-Dongle- oder Fob-Design verwendet wird. Für Anwendungen in Unternehmen und Regierungsbehörden, die Gigabit-Kapazität, extreme Datensicherheit über eine verschlüsselte Lichtübertragung und einen flexiblen Einsatz sowohl in Mensch- als auch Maschine-zu-Netzwerk-Szenarien benötigen, ist Firefly die klare Wahl in der LiFi-Konnektivität.“

Über Firefly Wireless Networks

Firefly Wireless Networks ™ LLC ist ein Hersteller von Visible Light Communications (VLC), auch als LiFi bekannt. Firefly gehört LightPointe, Teleconnect GmbH und einer Multibillion-Dollar-VC-Firma im Silicon Valley.

Firefly Wireless Networks Announces its 2nd Gen Visible Light Communications LiFi Products, with Data Rates up to 1.8 Gbps, at Hannover Messe Tradeshow

LiFi products provide higher security than WiFi for wireless LAN connectivity, industrial applications, and the Internet of Things (IoT)

Hannover, Germany & San Diego CA – April 26, 2017: Firefly Wireless Networks, a leading manufacturer of Visible Light Communications (VLC) and LiFi products, announced that it is demonstrating its LiFi products at the Hannover Messe technology tradeshow this week. Firefly is displaying its second generation SecureLink LiFi access points and client units, which are the fastest and most advanced Visible Light Communications products available in the industry at up to 1.8 Gbps. LiFi utilizes light to transmit data more securely and faster than traditional WiFi radio frequency solutions, while also avoiding RF interference and congestion issues associated with WiFi. Protecting the sensitive information and network access of an organization has never been more important, with cyber security breaches and information theft being reported almost daily. The most vulnerable aspect of a network is its wireless transmissions.

“We are excited to unveil our 2nd generation SecureLink system at the Hannover Messe tradeshow,” said Dr. Heinz Willebrand, CEO of Firefly Wireless Networks. “Visible Light Communications solutions are the hottest new data communications technology due to a myriad of advantages resulting from the use of light spectrum over radio frequency spectrum. Traditional WiFi systems are prone to eavesdropping within and outside an organization’s building. It is also susceptible to radio frequency interference and congestion, as RF spectrum use has become crowded and has created bottlenecks within networks. Firefly Wireless Networks has solved these challenges with the world’s highest performance VLC solutions, offering the fastest data rates in the industry at up to 1.8 Gigabits per second, which far exceeds all WiFi technologies. And, compared to competing solutions, SecureLink is small, aesthetically attractive, and easy to install.”

Firefly is also developing partner relationships in other industry sectors such as building technology providers, factory automation (Industry 4.0 and cyber-physical systems), consumer electronics, the Internet of Things, in-flight aircraft communications systems, military and underwater solutions, and transportation related applications such as train stations and automobile communications, which the company holds key patents on.

About Firefly Wireless Networks
Firefly Wireless Networks LLC is a venture capital backed manufacturer of Visible Light Communications (VLC), also known as LiFi, and Infrared Light Communications (ILC) products.

New Company, Firefly Wireless Networks, is Launched to Target Multi-Billion Dollar Visible Light Communications and LiFi Market, Backed by Berg and Berg Enterprises, LightPointe, and Teleconnect

Firefly emerges from two years of “stealth mode,” with patents and first products.

San Diego CA – June 28, 2016: A new company, Firefly Wireless Networks LCC, announced that it has launched after two years in “stealth mode” and is targeting the emerging hot technology area known as Visible Light Communications and LiFi, or Light Fidelity. The company is owned by LightPointe Communications, the number one manufacturer of long range hybrid outdoor wireless backhaul solutions, Berg and Berg Enterprises, a multi-billion dollar venture capital firm, and Teleconnect GmbH, a telecommunications engineering company. Firefly Wireless Networks’ engineers have already received patents in the Visible Light Communications (VLC) sector, and have developed initial products for highly secure data communications utilizing light, rather than WiFi and other radio frequency transmission technologies. VLC and LiFi technologies have recently gained attention as an alternative to WiFi and such RF communications methods, since WiFi and RF spectrum have become congested and are prone to interference and reliability issues. In addition, by using light spectrum—which is up to 10,000 times more plentiful than radio frequency spectrum— communications are virtually impossible to intercept, thus avoiding cyber security and eavesdropping threats. This makes VLC ideal for sensitive government and commercial networks, as well as mass market implementations in which low cost connectivity is required between devices.

“After operating discreetly in stealth mode for two years, we are excited to finally announce Firefly Wireless Networks,” said Dr. Heinz Willebrand, who is serving as CEO of Firefly, and also continues to serve as CEO of LightPointe. “Firefly was created to focus on what is one of the hottest technology growth sectors on the horizon, Visible Light Communications, which due to the proliferation of LED lighting and LED use in commercial and residential devices, is expected to be a multi-billion dollar industry in the coming years. VLC technologies are one of the communication methods which the so-called Internet of Things will use to connect millions of consumer electronics and Machine to Machine (M2M) devices cost effectively, and without the use of scarce radio frequency spectrum.”

Firefly Wireless Networks has launched its website, www.FireflyWirelessNetworks.com, or www.VLC.Solutions, which describes many applications for Visible Light Communications and LiFi technologies.

Applications for VLC and LiFi include:
Secure network access (replacement or augmentation of WiFi)
Factory automation and communications
Consumer Electronics
Internet of Things (IoT)
Hospitals and medical communications
Vehicles (vehicle charging and communications systems, vehicle to vehicle / V2V, vehicle to roadside / V2R, and in-vehicle communications)
Aircraft (broadband media and data transmissions to increase throughput, while reducing aircraft wiring/weight and avoid interference with aircraft electronics)
Airport terminals (avoidance of radio frequency interference with sensitive equipment)
Train stations
Point of Sale (POS) (signage and location-based consumer applications)
Nuclear and Public Utilities
Underwater applications

“Our first product emerged from research and development a few months ago, has completed thorough testing, and is awaiting FCC approval,” said Andreas Bluschke, chief technology officer of Firefly Wireless Networks, who also serves as managing director of Teleconnect. “The Office SecureLink™ is a highly secure indoor Ethernet communication bridge for point to point, and point to multi-point connectivity, using red, green, blue, or invisible infrared light. The access point and client, or subscriber units, can be installed in conference rooms, offices, and other indoor environments where the utmost in security is desired while avoiding WiFi congestion and signal security issues.”

According to some research reports, the market for Visible Light Communications could reach over US$100 billion by 2024, as the Internet connects millions of devices around the world autonomously and seamlessly.

About Firefly Wireless Networks, LCC

Firefly Wireless Networks™ LLC is a manufacturer of Visible Light Communications (VLC), also known as LiFi, and Infrared Light Communications (ILC) products. VLC and ILC wireless bridges utilize light to transmit data, avoiding radio frequency spectrum congestion, RF interference, and the eavesdropping and cyber security issues associated with WiFi.

Examples of Client press releases (Lightpointe)

LightPointe, a Manufacturer of Point to Point Radios, Introduces the World’s Highest Capacity 60 GHz Radio, Ten Times Higher than Competitors

AireLink 60 GHz 10 Gig radio leapfrogs competition, providing highest ROI (lowest cost per bit), and offering affordablealternative to licensed 70/80 GHz radios.

San Diego and the Dubai GITEX Technology Week Show – Oct 17, 2018: LightPointe, a San Diego-based manufacturer of outdoor 60 GHz and 70/80 GHz Point to Point radios since 1998, announced that it is shipping the world’s highest capacity full-duplex 60 GHz backhaul radio—up to 10 times higher data throughput than any competing radio. The AireLink 60 10 Gig sets a new benchmark in unlicensed 60 GHz spectrum solutions, providing an affordable alternative to 70 GHz and 80 GHz E-band licensed radios and the “lowest cost per bit” of any competing Gigabit capacity link in the industry in the 57 to 64 GHz V-band. The announcement was made during the GITEX Technology Week tradeshow in Dubai.

“Our AireLink 60 10 Gig radio marks a milestone in 60 GHz technology and 10 Gbps affordability, leapfrogging all competing solutions and setting the standard for best ROI and future-proof performance,” said Dr. Heinz Willebrand, CEO of LightPointe. “In addition to offering the highest capacity available, the AireLink 60 10 Gig was engineered in a small, aesthetically attractive form factor with a 38.5 dBi high gain antenna integrated into the design. This makes the system easy to install by businesses, video and security integrators, and 5G LTE telecom carriers. The advantage of 60 GHz radios is that they do not require spectrum licensing and is easily deployed. And since the beam path is very narrow at 1.9 degrees, the transmission from one building or tower to another is precise and secure. In addition to replacing fiber and leased-line alternatives, these radios are ideal for providing failover and redundancy for wireline services to ensure network uptime.”

Features:
Full-duplex 10 Gbps operation (20 Gbps total aggregated capacity).
Low latency.
Flexible adaptive modulation up to 128QAM.
Enhanced Intelligent Automatic Gain Control (AGC).
100 MHz to 2 GHz channel bandwidth.
Advanced Ethernet switching features (VLAN, MPLS-TP, Policers, MEF CE 2.0 compliant, TCAM-based QOS, L2 switching/L2 multicast).
Easy to install (optical alignment system).
Attractive all outdoor design.
LightPointe’s acclaimed global support network.

About LightPointe
LightPointe (www.LightPointe.com) is a San Diego-based manufacturer of 60 GHz and 80 GHz backhaul radio solutions.

Contact: Todd Easterling

LightPointe, Manufacturer of Affordable High Performance 60 and 80 GHz Radios, Continues its 20th Year Customer Appreciation Celebration with 50% Price Drop on its Best Selling AireLink Radios

The AireLink 80 GHz Gigabit capacity backhaul radios are on sale through December 31st

Las Vegas NV, WISPAPALOOZA wireless tradeshow– Oct 3, 2018: LightPointe, a manufacturer of outdoor 60 GHz and 80 GHz point to point radios since 1998, announced the latest promotion in its 20th year Customer Appreciation Celebration with special savings on AireLink 80 GHz Gigabit capacity radios. The promotion is in effect for the AireLink MX system with 1 foot high-gain antenna, and for the AireLink LX system with two foot high-gain antenna. The 50% price reduction is the lowest LightPointe has ever offered and makes these systems the value leader in the wireless industry, providing an excellent ROI for enterprises, security camera integrators, and 5G LTE telecom networks. The announcement was made during “Wispapalooza,” the tradeshow for Wireless Internet Service Providers (WISP) being held in Las Vegas October 8-12.

“Our backhaul radios have long been the performance leaders in the industry, with the highest capacity and lowest latency,” said Dr. Heinz Willebrand, CEO of LightPointe. “Now, with this price reduction, we’re making the AireLink Series one of the industry’s best values, competitive with any E-Band backhaul radios on the market. LightPointe now has the broadest range of 60 GHz, Upper 60 GHz, 70 GHz, 80 GHz, and 90 GHz products available—a point to point radio solution for any budget and any desired performance level. Our solutions include the price-leading AireLink Series and Ultra Low Latency Aire X-Stream Series, the de-facto standard in High Frequency Trading networks and faster-than-fiber applications. In addition to the lowest latency available, LightPointe’s solutions are capable of up to 20 Gbps, or 40 Gbps total aggregated link capacity. As our 20th Year Customer Celebration comes to conclusion in the 4th quarter, we will make additional exciting announcements relating to new products and strategic initiatives to further position LightPointe as the leader in point to point radio technology.”

AireLink Series Applications:
Building connectivity for schools, businesses, and hospitals—without trenching for fiber or the recurring costs of leased-lines.
5G LTE.
Backup/redundancy.
Security camera backhaul.
Remote storage/Data Centers.
Military base/theater of operations connectivity.

About LightPointe
LightPointe (www.LightPointe.com) is a San Diego-based manufacturer of 60 GHz and 80 GHz backhaul radio solutions.
Contact: Todd Easterling

LightPointe Continues Backhaul Radio Innovation with the World’s First 64 to 71 GHz “Upper 60 GHz” Point to Point Wireless Bridges, Enabling Longer Distance License-Free Links

New Upper 60 GHz range Ultra Low Latency radios utilize the FCC’s recently approved license-free spectrum, offering alternative to licensed 70/80 GHz radios.

San Diego CA – June 6, 2018: LightPointe, a San Diego-based manufacturer of outdoor 60 GHz and 70/80 GHz Point to Point radios, announced that it has developed and is shipping Upper 60 GHz Ultra Low Latency (ULL) radios, conforming to the new FCC approved 64 to 71 GHz unlicensed band. LightPointe’s Aire X-Stream Series, which has been available for several years in the 57 to 64 GHz and 71 to 86 GHz frequency ranges, now includes models designed for the “Upper 60 GHz” band which enables longer distances due to reduced atmospheric oxygen absorption. The links are designed around LightPointe’s Ultra Low Latency platform, which has become the de facto standard in applications requiring faster-than-fiber data transmission—such as High Speed Trading (HFT), Data Center connectivity, and bandwidth intensive transmission of digital video. Major companies such as Qualcomm, Facebook, and others are exploring use of 60 GHz radio frequency technology, as reported by Wireless Week magazine.

“LightPointe continues its industry leadership in Point to Point backhaul radios and is excited to be the first company to develop and ship products with radio latency of less than 10 nanoseconds conforming to the new FCC approved Upper 60 GHz frequency ranges,” said Dr. Heinz Willebrand, CEO of LightPointe. “The advantage of traditional 60 GHz radios is that they do not require licensing and can be deployed quickly and affordably. Our radios build on these benefits and operate under lower oxygen attenuation—which means that they can transmit over longer distances than 57-64 GHz band radios, exceeding two miles. They are faster than fiber and faster than any of our competitors. The new 64 to 71 GHz spectrum provides Internet Service Providers, Telecom Carriers, High Speed Trading firms, and Enterprises a cost-effective license-free alternative to licensed 80 GHz E-Band radios.”

About LightPointe
LightPointe (www.LightPointe.com) is a San Diego-based manufacturer of 60 GHz and 80 GHz backhaul radio solutions up to 20 Gbps Full Duplex for Enterprise building connectivity and 5G LTE carrier markets. The company also makes Ultra Low Latency wireless bridges for High Frequency Trading, and Data Centers.

Contact: Todd Easterling

LightPointe and KLA Laboratories Deliver 10 Gbps Radios to Leading Telecom Service Providers, Enabling Faster-than-Fiber Wireless Connectivity For Businesses

Las Vegas casino hotels deploy redundant wired and wireless networks, reducing costly downtime and improving operations.

San Diego CA and Las Vegas NV – April 09, 2018: LightPointe, a manufacturer of outdoor 60 GHz and 80 GHz point-to-point radios, and its partner KLA Laboratories, an IT integrator, announced the sale of multiple 10 Gbps backhaul radios to a major telecom service provider. LightPointe’s AireLink Series radios were installed as part of their customer’s redundant IT infrastructure and risk management strategy, providing wireless connectivity to data centers. In addition to end-users obtaining unsurpassed network uptime, the deployments provide faster-than-fiber access to cloud-based data for employees, which enhances business operations efficiency and reduces operating expenses. KLA’s customers include Local Exchange Carriers and Internet Service Providers which deploy wireless bridges.

“The proliferation of data warehouses and cloud-based information—and the need to have equipment and connectivity redundancy for reliability—is driving demand for high capacity, Ultra Low Latency wireless solutions,” said Dr. Heinz Willebrand, CEO of LightPointe. “Data center downtime cost organizations millions of dollars. IT professionals increasingly deploy both wired and wireless connections to remote business locations and data centers where information and Software as a Service (SaaS) reside on the cloud. It’s an honor to be selected by KLA for 10 Gbps radios for their customers—especially mission critical applications for hotels, businesses, and entertainment venues in Las Vegas which have demanding real-time security, reservations, Customer Relationship Management (CRM), and financial data requirements that require maximum network uptime.”

According to the Ponemon Institute, a data center outage can cost an organization US$7,900 per minute. In a research study, 91% of respondents said they experienced unplanned outages in the last 24 months with an average incident lasting 86 minutes—which is about US$680,000 per incident. Organizations deploy wireless to increase uptime, either owning radios themselves or acquiring via Platform as a Service (PaaS) vendors.

“After evaluating competing 10 Gbps radios, we selected LightPointe because of performance advantages such as power output for the link distance and their excellent support in previous deployments,” said Glen Sutphin, a director for KLA. “Our customers include carriers and businesses which demand the best solutions available.”

About LightPointe
LightPointe (www.LightPointe.com) manufactures wireless bridges for enterprises, 4G/5G/LTE carriers, and Ultra Low Latency (ULL) applications, including High Speed Trading.

LightPointe Deploys Fourteen 60 GHz Radios at Multiple Airports for Major Aviation Company, Replacing Slow and Unsecure WiFi-Based Bridges with Gigabit Capacity Ultra Secure Radios

LightPointe’s 2017 revenues up over 45% over 2016 thanks to broad acceptance of 60 GHz and 80 GHz radios, and world’s first 20 Gbps 80 GHz solution.

San Diego, CA – Dec 19, 2017: LightPointe, a leading manufacturer of millimeter wave point-to-point radios and laser bridges used for high capacity building-to-building connectivity, has deployed fourteen of its Gigabit capacity AireLink 60 radios at airports for a major company in the aviation industry. The aviation company desired faster data transmission and higher security for its wireless connections between terminals, aircraft hangers, and offices that had used wireless bridges based on WiFi technology, which many of LightPointe’s competitors use but has been acknowledged by industry experts as susceptible to cybersecurity problems such as hacking and data theft. And since 60 GHz is—compared to many other radio frequencies—safer within sensitive environments such as airports, LightPointe’s 60 GHz AireLink radios help avoid RF interference and congestion issues.

“It’s truly rewarding for LightPointe to have a major aviation industry firm repeatedly turn to our Gigabit capacity wireless bridges,” said Dr. Heinz Willebrand, LightPointe’s CEO. “Our systems utilize a very narrow beam-path between buildings, which enables highly secure data transmission and avoids interference with sensitive electronics associated with airports, aircraft, and radar systems. And our industry exclusive nine levels of Adaptive Coding and Modulation automatically enhances the links in real-time, ensuring up to 99.999% availability. Furthermore, our automatic transmission power control (ATPC) feature helps ensure robust operation under difficult weather conditions—which is important for airports. AireLink radios are also suited for other applications in which EMI—Electromagnetic Interference—must be avoided, such as in public utility plants, military bases, hospitals, and industrial manufacturing plants with sensitive equipment used for production and safety.”

LightPointe’s AireLink Series is available in 60 GHz V-Band and 70, 80, and 90 GHz E-Band models up to a total aggregated capacity of 40 Gbps Full Duplex—meaning each side of the link transmits up to 20 Gbps simultaneously, an industry first.

About LightPointe
LightPointe (www.LightPointe.com) manufactures wireless Gigabit capacity bridges for 4G / 5G LTE, WISPs, ISPs, enterprises, and government agencies. LightPointe is owned by employees and a multi-billion dollar diversified firm in Silicon Valley. Manufacturing is in San Diego, California.

LightPointe Wireless Kicks off its 20th Year Anniversary Celebration with Special Incentives on AireLink 80 GHz Point to Point Radios

Company offers free shipping and feature upgrades worth over $2,000 on E-Band radios.

San Diego, CA – December 5, 2017: LightPointe, the leading manufacturer of hybrid outdoor point to point radios, announced the first in a series of special customer appreciation promotions to celebrate the company’s 20th year in business. Founded in 1998, LightPointe has established a long record of innovation in 60 GHz and 80 GHz radios, and Free Space Optics laser bridges. The first of the company’s incentives—which focuses on the AireLink 80 Series 1.25 Gbps and 2.50 Gbps solutions—is for orders placed November 1 through December 31st, 2017. Customers will receive free shipping worldwide on the 8 inch (20cm), 1 foot (30cm), and 2 foot (60cm) antenna configurations, free initial USA regulatory licensing, and choices of upgrade features including Bluetooth Street-Level Monitoring and Enhanced Performance Recording valued at $700, or AES 256 ultra-secure encryption valued at $2,000.

“We’re excited to kick off our 20th Year Anniversary Celebration with special customer appreciation savings to thank our loyal distributors, resellers, and end-users for 20 years of success in the wireless bridge business,” said John Taylor, vice president of sales for LightPointe. “Since 1998, LightPointe’s engineers have led the industry with groundbreaking advancements in Gigabit capacity performance and reliability, with many of our first products still in use today twenty years later. Our first promotion in our 20th Year Anniversary Celebration starts now and focuses on our acclaimed AireLink 80 Series. The AireLink 80 Series includes the world’s highest performance carrier grade point to point wireless bridges. And each radio includes LightPointe’s exclusive nine levels of Adaptive Coding & Modulation which automatically optimizes wireless links in real time—providing all-weather operation beyond competing wireless bridges.”

LightPointe’s AireLink 80 Series provides fiber-like long distance building connectivity for schools, businesses, government buildings and hospitals—without trenching/installing fiber or the recurring costs of leased-line alternatives.

Features:
Up to +70 dBm max EIRP for reliability & long distance.
High speed full-duplex up to 2.5 Gbps with low latency.
Real-time Full Line Speed FIPS AES 256 encryption option.
9+ mile distances.
Link protection that comes with light licensing.

About LightPointe
LightPointe (www.LightPointe.com) manufactures wireless bridges for enterprises and 4G/5G/LTE carriers which are deployed for secure data transmission and digital video security camera backhaul. The company is owned by a billion-dollar Silicon Valley firm and employees. LightPointe’s wireless bridges are manufactured at its San Diego, California Design Center, and is an ISO 9001:2008 registered firm. LightPointe is the first company to introduce a 20 Gbps 80 GHz radio solution and holds numerous patents in hybrid radios and Free Space Optics laser bridges. LightPointe’s Gigabit capacity products (1.25 Gbps, 2.50 Gbps, 10 Gbps, 20 Gbps) compete against Siklu, Bridgewave, Ignitenet, NEC, Aviat Networks, E-Band, Ubiquiti, Redline Communications, Dragonwave, Cambium Networks, Radwin, Ceragon, SIAE Microelettronica, Airspan, and other manufacturers of licensed, light licensed, and license-free backhaul radios. LightPointe has wireless distributors, resellers, and integrators worldwide, including Germany, France, United Kingdom, Italy, Spain, Brazil, Argentina, Chile, Mexico, Canada, China, Singapore, India, and Japan. LightPointe, founded in 1998, is celebrating its 20th Year Anniversary.

LightPointe Introduces Ruggedized 60 GHz Radio and Vibration-Dampening Mount for Installations Prone to Extreme Weather, Vibration, and Demanding Temporary Deployments, such as Special Events or Emergency Communications Restoration

San Diego, CA – September 13, 2017: LightPointe, a leading manufacturer of millimeter wave point-to-point radios used for ultra high capacity Gigabit connectivity, has introduced a 60 GHz radio which is engineered to be more robust and reliable for installations prone to high winds, harsh weather, and vibration. LightPointe’s IL60 radio can also withstand the wear and tear of repeated deployments, such as in emergency communications restoration, repeated temporary installations at special events, or demanding environments in the field, such as military theater of operations.

“LightPointe’s newest addition to our 60 GHz radio portfolio—which is the broadest line of 60 GHz radios in the industry—was designed from the ground up to be more robust and reliable than any other 60 GHz radio on the market,” said Dr. Heinz Willebrand, CEO of LightPointe. “Our engineers accomplished this by integrating a special high performance Lens Antenna with a heavy-duty radio enclosure which can be attached to a pole, building, tower—or even a temporary tripod—with a unique vibration-dampening mount. Unlike competing 60 GHz radios, our IL60 is designed to handle the vibration incurred during extreme weather events. This purpose-built radio was engineered to be tough and ultra-reliable in the worst weather. This also makes the license-free IL60 radio ideal in handling the wear and tear of temporary deployments, such as for emergency responders restoring communications, installations for special events, and military bases or Theater of Operations. It’s Gigabit capacity and available Full Line Speed FIPS compliant AES 256 encryption is also ideal for sensitive communications, such as for C4ISR applications—Command, Control, Communications, Computer, Surveillance and Reconnaissance.”

In addition to a more robust hardware design, the IL60 includes unique LightPointe software features such as 9 levels of Adaptive Coding and Modulation and Flexible Power Control—enabling transmission of data or digital video in both long range deployments up to a mile and short range in, for example, a convention center, stadium, or factory requiring an industrial wireless solution.

Applications for ruggedized radios:

Emergency communications restoration (Internet, phone, first responders).
Special events (concerts, conferences, tradeshows, public events).
Permanent installations in areas with harsh weather (wind gusts, hurricanes, tornados).
Military bases and Theater of Operations (Army, Marine Corp, Navy, Air Force, and National Guard).
Corporate and enterprise emergency backup to ensure continuous business operations and revenues after disruption of public networks (hospitals, data centers, banks, stores, ecommerce).
Special installations prone to vibration (amusement parks, train stations, airports, transportation hubs, bridges and roads).

About LightPointe
LightPointe (www.LightPointe.com) is a San Diego-based manufacturer of wireless Gigabit capacity bridges for enterprises and 4G/5G LTE carrier markets. The company is also the #1 manufacturer of Ultra Low Latency (ULL) wireless bridges utilized for High Frequency Trading (HFT) networks, Data Centers, Data Warehousing, and Cloud Networks. LightPointe is owned by a billion-dollar Silicon Valley firm and employees.

Keywords: Hurricane Irma, Hurricane Harvey, Emergency Communications Restoration, Tornado, Industrial Wirelesss, Mission Critical Networks

LightPointe Introduces World’s First Ruggedized 60 GHz Radio Designed for Indoor and Outdoor Industrial Wireless Applications, and Harsh Environments

IndustrialLink IL60 is an industrial wireless radio engineered for robust Gigabit capacity and reliability for a myriad of applications, including Industry 4.0.

San Diego, CA – June 12, 2017: LightPointe, a leading manufacturer of millimeter wave point-to-point radios and laser bridges used for ultra high capacity building-to-building connectivity, has introduced the world’s first ruggedized 60 GHz wireless bridge for industrial wireless applications and harsh environments. The IndustrialLink IL60 was designed for Gigabit capacity point to point deployments such as in factories, Machine to Machine (M2M) communications, rail-based and other moving platforms, and related applications where more robust and rugged radios—engineered to handle vibration and movement—can provide high reliability and long product lifespan. LightPointe’s industrial wireless radio is shipping now.

“LightPointe’s IndustrialLink IL60 wireless bridge is a ruggedized, special purpose 60 GHz point to point radio designed for robust performance in applications with vibration or movement, such as on rail-based manufacturing platforms, robotic equipment, as well as in special applications in harsh environments,” said Dr. Heinz Willebrand, CEO of LightPointe. “There are a myriad of applications which demand a more rugged radio and mount, which are beyond the design of radios engineered for building connectivity, 4G and 5G, and small cells. For example, LightPointe’s 60 GHz radios have been deployed in a steel factory on a mobile rail-based platform to communicate operational and quality parameters during steel production. The IndustrialLink IL60 is designed for such situations prone to vibration, movement, and varying distances between radios. It can operate from a flexible range of from 1 foot to about one mile, thanks to exclusive features such as LightPointe’s power control and 9 levels of Automatic Coding and Modulation (ACM). There are simply no other radios available with such robust hardware design and smart, self-optimizing performance.”

Applications:
Harsh environments.
M2M (Machine to Machine) communications, such as sensor and metering data, quality monitoring, operational parameters, safety information, Industry 4.0/Cyber Physical Systems.
Mobile Automated Guided Carts (AGC), autonomous robots, rail-based platforms (e.g., manufacturing, automation, amusement park attractions).
Transportation (ships, trains).
Temporary wireless deployments (concerts, military theater, emergency communications restoration).

About LightPointe
LightPointe (www.LightPointe.com) manufactures wireless Gigabit capacity bridges for enterprises and 4G / 5G LTE. The company is also the leader in Ultra Low Latency (ULL) wireless bridges for High Frequency Trading (HFT) networks.

LightPointe takes the 80 GHz Wireless Fiber Lead with World’s First 20 Gigabit Microwave Link, Leapfrogging Competing Solutions

AireLink 80 10Gig and AireLink 80 20Gig solutions are the longest distance, highest bandwidth radios in the industry.

San Diego, CA & New York, NY – May 15, 2017: LightPointe, a leading manufacturer of millimeter wave point-to-point radios and laser bridges used for ultra high capacity building-to-building connectivity, continues its leadership in 80 GHz backhaul radios by adding 10 Gbps and 20 Gbps solutions to its AireLink Series. LightPointe’s AireLink 80 10Gig system requires only one radio on each side of the link to achieve 10 Gbps full duplex data throughput. And the AireLink 80 20Gig utilizes advanced Orthomode Transducer (OMT) polarization technology to achieve an astonishing 20 Gbps full duplex capacity, for a total aggregated link capacity of 40 Gbps—20 Gbps each direction, simultaneously. In addition, the AireLink 80 10Gig and 20Gig solutions come with a choice of three high gain field-changeable antennas, 1 foot, 2 foot, and 3 foot, making them the longest distance, highest bandwidth radio solutions in the millimeter wave industry. They are ideal for a broad range of network topologies including Point-to-Point, Metro Ring/Metropolitan Area Network, Mesh, and Multi-Point Star Architectures. The benefits of having the industry’s highest transmission power of up to 25 dBm—combined with the highest gain millimeter-wave antennas available—positions these systems at the pinnacle of distance and bandwidth performance.

“LightPointe’s AireLink 80 10Gig and 20Gig backhaul solutions provide up to four times the capacity of our nearest competitors,” said Dr. Heinz Willebrand, CEO of LightPointe and recognized as one of the ‘Forty innovators building the foundation of the next-gen electronics industry’ by EE Times. “Our AireLink 80 10Gig and AireLink 80 20Gig provide unsurpassed capacity and reliability. And by using modulations up to QAM-256, these solutions require less spectrum for 10 and 20 Gigabit operation, providing unrivaled spectral efficiency. And to protect our customers’ investment, we’ve made the AireLink 10Gig solution field-upgradeable to 20Gig, so buyers of the 10Gig system can later double its capacity if desired. Our AireLink Series is ideal for businesses, telecom carriers, and ISPs desiring ‘future proof’ wireless fiber solutions as their networks grow and handle increasingly higher data and video demands.”

Such point-to-point radios are deployed by businesses, 4G and 5G telecom carriers, and other organizations to transmit massive streams of data between buildings or towers, thus avoiding the installation and recurring costs of trenching for fiber.

Features:
- Full duplex 20 Gbps, for a total aggregated link capacity of up to 40 Gbps.
- AireLink 80 10Gig model requires only one radio on each side of the link.
- Multiple non-interfering frequency channels.
- Choice of antennas (1ft/30cm, 2ft/60cm, 3ft/90cm).
- Hitless adaptive coding/modulation ensures availability.

LightPointe Expands its AireLink 80 GHz Series of Millimeter Wave Solutions, Creating Industry’s Broadest Line of Multi-Gigabit Wireless Bridge Solutions

A new long distance 3 foot antenna configuration, and new ultra-small 80 GHz radio provide full duplex Gigabit capacity data transmission, and high availability without having to trench for fiber.

San Diego, California – April 26, 2017: LightPointe, a leading manufacturer of millimeter wave point-to-point radios and laser bridges used for ultra high capacity building-to-building data network connectivity, security camera backhaul, and wireless backhaul for service providers has added two new radio configurations to its 80 GHz radio portfolio. The AireLink 80 Series now includes four radio configurations with antennas ranging from a small and attractive 8 inch model, for deployment in ETSI countries in Europe, to a large 3 foot system capable of transmitting over 12 miles, depending on geographic location and availability requirements. Such point-to-point radios are deployed by businesses, 4G and 5G telecom carriers, and other organizations to transmit massive streams of data between buildings or towers, thus avoiding the installation and recurring costs of trenching for fiber.

“LightPointe’s AireLink 80 Series of wireless millimeter wave radios is designed for enterprise building-to-building/campus connectivity, ISPs, security camera backhaul networks, and mobile wireless service providers seeking fiber-like multi-gigabit backhaul capacity,” said Dr. Heinz Willebrand, CEO of LightPointe and recognized as one of the ‘Forty innovators building the foundation of the next-gen electronics industry’ by EE Times. “Our affordable and state-of-the-art backhaul radios can be equipped with four high gain parabolic antennas of different sizes for shorter and longer distance applications. In addition, AireLink radios are available with built-in Bluetooth street-level remote link and performance monitoring, a unique smartphone enabled LightPointe feature which aids in installation, mapping, and ongoing monitoring.”

With up to ‘5 nines’ availability, which means less downtime than 5.26 minutes a year, millimeter wave Wireless Fiber systems are now the preferred method for connecting buildings and cell towers. Aside from being lower cost than trenching or leasing fiber, LightPointe’s AireLink Series enables organizations to own their own private network and help protect sensitive employee and customer data from eavesdropping and cyber security issues, which is obviously a huge challenge and potential liability in today’s world.

“In addition, by using LightPointe’s Dual Pole Adapter, customers can easily double the bandwidth by adding another AireLink 80 radio to an existing radio installation and double the bandwidth and throughput,” continued Dr. Willebrand. “Most importantly, our goal with the AireLink 80 Series was to create a ‘future-proof’ solution which can grow with the demands of the customer’s network via innovative and flexible software license upgrades. This makes the AireLink 80 Series a safe, longterm investment, which also provides a fast ROI compared to alternative radios or fiber.”

AireLink Series radios are manufactured in San Diego, California at LightPointe’s Advanced Design and Production Facility. LightPointe is dedicated to quality and is a certified ISO 9001:2008 company with sales and technical support located worldwide.

About LightPointe
LightPointe (www.LightPointe.com) is a San Diego-based manufacturer of multi-Gigabit 60 GHz radios, 80 GHz radios and Free Space Optics laser bridges for enterprise and 4G/LTE carrier markets, including small cell backhaul. The company also manufactures a line of Ultra Low Latency (ULL) wireless bridges utilized for High Frequency Trading (HFT) networks, Data Centers, Data Warehousing, and Cloud Networks. The company is owned by a billion-dollar Silicon Valley firm and employees. LightPointe has representatives worldwide, including Germany, France, United Kingdom, Italy, Spain, Brazil, Argentina, Chile, Mexico, Canada, China, Singapore, India, and Japan.

LightPointe’s 60 GHz Wireless Bridge is Deployed by Porsche Informatik for Fast and Reliable Data Communications Between Buildings

The AireLink 60 provides full duplex Gigabit capacity data transmission, high availability, and superior security, without having to trench for fiber.

San Diego, California USA and Salzburg, Austria – March 20, 2017: LightPointe, a manufacturer of millimeter wave point-to-point radios and laser bridges used for ultra high capacity building to building data network connectivity, security camera backhaul, and wireless backhaul for service providers announced that Porsche Informatik, the IT company owned by Porsche Holding Salzburg and part of Volkswagen AG, successfully deployed the company’s 60 GHz wireless bridge. The AireLink 60 was installed to wirelessly connect buildings from one office building to another, and avoid the costs and permits which would have been required to trench for fiber cable across a busy street.

“It is a testament to LightPointe’s engineers that a prestigious information technology company such as Porsche Informatik would evaluate both wired and wireless solutions, then select LightPointe’s AireLink 60 radio bridge,” said Michael Schulz, Director of Sales for LightPointe’s Europe andMiddle East operations. “Porsche Informatik is respected worldwide for their IT expertise, and we are honored that the company’s facility in Austria chose a LightPointe solution for their own business operations, which required fast and reliable data transmission between buildings.”

Porsche Informatik provides IT software and services to many of the world’s leading automotive companies, including Volkswagen, Audi, Bentley, Bugatti, Lamborghini, Porsche, and others. The company’s Salzburg, Austria location includes several buildings requiring LAN connectivity for its engineers and other personnel.

“We are extremely pleased with both the quality of LightPointe’s wireless bridge and the reliability achieved connecting our buildings in Austria,” said Gottfried Atzenhofer, the system engineer responsible for the deployment by Porsche Informatik in Austria. “As a leading developer of software for the automotive industry, our engineers often create large files which require Gigabit capacity transmission, and absolute data security. LightPointe’s 60 GHz radio was chosen for its speed, excellent protection from data eavesdropping, and its nine levels of modulation which automatically optimizes the wireless bridge for maximum performance under all conditions.”

A Case Study is available on LightPointe’s website.

About LightPointe
LightPointe (www.LightPointe.com) is a San Diego manufacturer of wireless bridges for campus building-to-building connectivity, 4G and 5G LTE telecom networks, video security and surveillance networks, and industrial wireless applications.

LightPointe Deploys Four 60 GHz Point to Point Radios to Buildings for Pierce County Transit, Enabling 99.999% Reliable Internet Service, even in Rainy Washington State

The AireLink 60 provides full duplex Gigabit capacity data transmission, high availability, and superior security, without having to trench for fiber.

San Diego, CA and Lakewood, WA USA – March 14, 2017: LightPointe, a manufacturer of millimeter wave point-to-point radios and laser bridges used for ultra high capacity building to building data network connectivity, security camera backhaul, and wireless backhaul for telecom service providers announced that a public transit department in Washington State successfully deployed four 60 GHz radiosto connect to nearby buildings. The AireLink 60 was installed to enable fast internet access and LAN connectivity for Pierce County Transit’s office campus.

“We’re honored that Pierce Transit, a nationally recognized leader in the public transportation industry, chose LightPointe’s high capacity 60 GHz solution,” said John Taylor, vice president of sales at LightPointe. “Within just two days, a two-person crew installed four AireLink 60 radios at four building locations, ensuring that Pierce Transit’s employees were quickly up and running with always-on internet access.”

LightPointe's AireLink wireless bridges set a new benchmark in 60 GHz technology for building-to-building connectivity. Based on over two years of research and development, these backhaul radios are the most affordable, advanced 60 GHz radios available and include a choice of three antennas. The innovative high gain “Lens” antenna is so advanced it “acts” like a much larger antenna, outperforming previous generation flat antennas. The AireLink 60 is also available in an industrial version for manufacturing and production environments, including movable rail-based and robotic applications.

“We are very impressed with LightPointe’s radio links, as service has not been interrupted since installation—even during heavy Pacific Northwest rain,” said Rich Kemp, senior network engineer for IPKeys Technologies, a leading information technology integrator. “We had four LightPointe radios installed and operating flawlessly within two days. The AireLink 60 is easy to install and has an excellent user interface, and the system’s nine levels of modulation handles inclement weather beautifully. It automatically adjusts for optimum data transmission speed in real time, handling even the worst weather. I will definitely recommend LightPointe again.”

LightPointe, a Manufacturer of Wireless Bridges, Deploys Industrial Wireless Solution for ArcelorMittal, the World’s Largest Steel Producer

LightPointe’s 60 GHz radio solution was installed to provide communications on a mobile platform to transmit multiple camera feeds.

San Diego, CA and Brussels, Belgium – February 16, 2017: LightPointe, a manufacturer of point to point radios and laser bridges used for data networks and security cameras, announced that ArcelorMittal (NYSE: MT), the world’s largest producer of steel, deployed its 60 GHz solutions in an industrial wireless application. In its steel production and manufacturing processes, ArcelorMittal was utilizing an existing system consisting of two 5 GHz radios to transmit videos from cameras on a large movable rail-based platform.

“This deployment of LightPointe radios in an industrial wireless application illustrates the benefits of 60 GHz radios in manufacturing and security camera environments, where safety, precision, and reliability are paramount,” said Dr. Heinz Willebrand, CEO of LightPointe. “LightPointe’s 60 GHz radio was connected to three Axis cameras, which monitor the steel plant’s rail platform and processes, and transmit PLC traffic. LightPointe’s AireLink 60 SX provides up to 100 times the bandwidth of the combined capacity of the two legacy 5 GHz radios which were replaced, and at much lower latency. Our 60 GHz radio is ideally suited for low latency real-time applications in the industrial communications sector, as well as building to building LAN connectivity.”

“We’re very pleased with the increase in performance achieved by replacing the radios we previously used to transmit camera videos at the ArcelorMittal steel production plant in Ghent, Belgium,” said Davy Schatteman, ArcelorMittal’s manager responsible for upgrading the industrial wireless system. “LightPointe’s radios enable us to transmit camera feeds with greater reliability even while the rail platform moves, which enhanced our ability to monitor the production in real time, thus ensuring high quality and safety.”

The legacy system in place at the factory had high latency, slow transmission, and only provided a total of 6 Mbps of capacity. It was prone to radio frequency interference and reliability problems which led to video feeds not being transmitted well, especially during rail system movement.

“We selected LightPointe’s 60 GHz solution because of its compact design, low latency, and nine levels of adaptive modulation, which automatically optimizes the data rate for the security cameras,” said Erik Delcart, senior account manager for Black Box Network Services, a wireless distributor and integrator which recommended the LightPointe solution to ArcelorMittal. “In a steel manufacturing plant, where safety and quality of production are critical, it’s essential that all camera feeds transmit even during movement of the production rail platform.”

About LightPointe
LightPointe (www.LightPointe.com) is a San Diego manufacturer of wireless bridges for campus building-to-building connectivity, video security and surveillance networks, industrial communications networks, as well as the ISP and carrier backhaul market. .

About ArcelorMittal
ArcelorMittal is the world's leading steel and mining company, with a presence in 60 countries and an industrial footprint in 19 countries. Guided by a philosophy to produce safe, sustainable steel, ArcelorMittal is the leading supplier of quality steel in the major global steel markets including automotive, construction, household appliances and packaging, with world-class research and development and outstanding distribution networks.

About Black Box Network Services
Black Box Network Services is the world’s largest independent provider of communications, infrastructure, and product solutions.

LightPointe Introduces 2nd Generation of the Industry’s Highest Powered, Longest Distance, and Lowest Latency 80 GHz Point to Point Backhaul Radios, Available in Six Configurations

Aire X-Stream Series, which is the de-facto standard in High Frequency Trading and other Ultra Low Latency networks, provides faster-than-fiber data transmission.

San Diego, CA – November 16, 2016: LightPointe, the number one manufacturer of outdoor point-to-point radios and laser bridges used for faster-than-fiber data networks, announced the introduction of six new 80 GHz e-band frequency backhaul radios, the second generation of its Ultra Low Latency (ULL) Aire X-Stream Series. The Aire X-Stream Series is the highest powered and lowest latency 80 GHz wireless solution in the world and has become the de-facto standard in networks requiring the absolute fastest data transmission, such as High Speed Trading (HFT) networks, military and homeland security applications, and other time-sensitive data and video backhaul environments.

“The second generation Aire X-Stream Series continues our leadership as the number one manufacturer of hybrid, gigabit capacity point to point wireless bridges,” said Dr. Heinz Willebrand, CEO of LightPointe. “These radios have become the de-facto industry standard in the world’s fastest data networks, which placed a high level responsibility on our shoulders to work closely with our customers on tangible enhancements to the first generation. The radios now have more power and are available in six configurations and three antenna options, including a new 3 foot Extra Long Range high gain antenna which provides the industry’s longest distances, enabling customers to connect buildings or towers up to ten miles or more apart, or daisy-chain links back to back for faster-than-fiber transmission between cities or even states and countries. With equipment latency hundreds of times better than alternative radios, nothing is faster than the Aire X-Stream Series for data transmission—not even fiber, which is far more expensive to deploy and can involve years obtaining regulatory and city infrastructure trenching and repair permits.”

LightPointe radios provide up to “Five Nines” availability, enabling downtime less than 5.26 minutes annually. The company has deployed over 20,000 wireless solutions since 1998. Its millimeter wave radios and Free Space Optics enable organizations—including businesses, hospitals, government agencies, and schools—to connect buildings wirelessly at 2.5 Gbps.

About LightPointe

LightPointe (www.LightPointe.com) is a San Diego manufacturer of wireless bridges for enterprises and 4G/LTE carriers. The company is owned by a billion-dollar Silicon Valley firm and employees.

LightPointe Gigabit Capacity 60 GHz Radios Prove Ideal Solution for St. Helena Hospital Clear Lake, Connecting Buildings Wirelessly While Meeting HIPPA Compliance

AireLink 60 point to point wireless bridge avoids the need to trench for fiber or pay leased-line fees each month

San Diego CA – July 18, 2016: LightPointe Communications, Inc. announced that its outdoor 60 GHz point to point wireless bridges were successfully deployed by St. Helena Hospital Clear Lake of Lake County, California, as an alternative to using fiber to connect buildings in a medical campus setting. LightPointe’s AireLink 60SX was installed to provide full duplex Gigabit Ethernet connectivity, while avoiding the cost and challenges associated with trenching for fiber or other wired solutions. The AireLink 60SX is an affordable wireless bridge which does not require licensing under FCC rules, making it extremely cost effective and capable of being installed very quickly as either a primary data transmission link, or as an emergency backup to service provider leased-line networks.

“St. Helena Hospital Clear Lake needed a HIPPA compliant, easy to install, Gigabit capacity connection between their medical buildings,” said John Taylor, vice president of sales for LightPointe. “As a previous customer of LightPointe, St. Helena Hospital Clear Lake was already familiar with the quality and performance of our wireless bridges and, after assessing their link requirement within their medical campus, we recommended our 60 GHz radio due to its all-weather reliability and advanced features.”

LightPointe’s 60 GHz, 70 GHz, and 80 GHz backhaul radios comply with HIPPA regulations. HIPPA stands for the Health Insurance Portability and Accountability Act of 1996. It sets national standards for technology involved in healthcare transactions in order to protect the health information of individuals. Adherence to HIPPA regulations also makes LightPointe’s radios ideal for other sensitive applications, such as transmitting financial, personal identity, and monetary transactions which require optimum security and avoidance of eavesdropping and cybersecurity issues.

“As a repeat customer of LightPointe, we were already confident in their products and support,” said Jon McAllister, IT network engineer for St. Helena Hospital Clear Lake. “My objective was to quickly deploy a point to point link flexible enough to handle VoIP, large medical imaging files with jumbo frames, numerous hospital software applications, and also securely transmit patient records while adhering to HIPPA regulations. After reviewing various wired, fiber, and wireless alternatives, it became clear that LightPointe’s AireLink 60 provided the best features and security for our application, including nine levels of modulation which ensures up to 99.999% network availability. And by deploying a license-free 60 GHz wireless bridge, we avoided the costs and infrastructure damage and repairs associated with trenching for fiber, and were able to connect our buildings within thirty days with a product that works great 24-7 without any human intervention. And the hospital saves money, since there aren’t recurring monthly leased-line fees or regulatory licenses. The system pays for itself over time, which is great for both our bottom line and our patients.”

About LightPointe Communications, Inc.
LightPointe (www.LightPointe.com) is a San Diego-based manufacturer of wireless Gigabit capacity bridges for enterprise and 4G/LTE carrier markets, including small cell backhaul. The company also manufactures a line of Ultra Low Latency (ULL) wireless bridges utilized for High Frequency Trading (HFT) networks, Data Centers, Data Warehousing, and Cloud Networks. The company is owned by a billion-dollar Silicon Valley firm and employees. LightPointe has representatives worldwide, including Germany, France, United Kingdom, Italy, Spain, Brazil, Argentina, Chile, Mexico, Canada, China, Singapore, India, and Japan.

LightPointe Investment in Visible Light Communications Pays Off as Company Backs Firefly Wireless Networks to Target Multi-Billion Dollar Visible Light Communications and LiFi Market

Firefly emerges from two years of “stealth mode,” with patents and first products.

San Diego CA and Shangai, China (GSMA Mobile World Congress show) – June 29, 2016: LightPointe Communications, Inc., which is the dominant manufacturer of long range outdoor point to point wireless bridges using radio frequency and laser technology, announced that it has formed and co-owns a new company aimed at the emerging hot tech sector referred to as Visible Light Communications and LiFi, orLight Fidelity. The new company, Firefly Wireless Networks LCC, has launched after two years in “stealth mode,” with LightPointe’s R&D labs in San Diego, California serving as the technology incubator. Firefly is owned by LightPointe Communications, the number one manufacturer of hybrid 60 GHz radios, 80 GHz radios, and Free Space Optics solutions, Berg and Berg Enterprises, a multi-billion dollar venture capital firm, and Teleconnect GmbH, a telecommunications engineering company.

Firefly Wireless Networks’ engineers have already received patents in the Visible Light Communications (VLC) sector, and have developed initial products for highly secure data communications utilizing light, rather than WiFi and other radio frequency transmission technologies. VLC and LiFi technologies have recently gained attention as an alternative to WiFi and such RF communications methods, since WiFi and RF spectrum have become congested and are prone to interference and reliability issues. In addition, by using light spectrum—which is up to 10,000 times more plentiful than radio frequency spectrum— communications are virtually impossible to intercept, thus avoiding cyber security and eavesdropping threats. This makes VLC ideal for sensitive government and commercial networks, as well as mass market implementations in which low cost connectivity is required between devices.

“After operating discreetly in stealth mode for two years, we are excited to finally announce Firefly Wireless Networks,” said Dr. Heinz Willebrand, who is serving as CEO of Firefly, and also continues to serve as Founder and CEO of LightPointe. “LightPointe invested resources and created Firefly to focus on what is one of the hottest technology growth sectors on the horizon, Visible Light Communications, which due to the proliferation of LED lighting and LED use in commercial and residential devices, is expected to be a multi-billion dollar industry in the coming years. VLC technologies are one of the communication methods which the so-called Internet of Things will use to connect millions of consumer electronics and Machine to Machine (M2M) devices cost effectively, and without the use of scarce radio frequency spectrum. LightPointe’s participation and co-ownership of Firefly Wireless Networks means that LightPointe is positioned as the only company with end-to-end solutions for both indoor and outdoor high capacity wireless bridges using the best technologies for the application—radio frequency, Visible Light Communications, and Free Space Optics laser bridges. No other company comes close to our broad portfolio of affordable indoor and outdoor wireless bridges.”

Firefly Wireless Networks has launched its website, www.FireflyWirelessNetworks.com, or www.VLC.Solutions, which describes many applications for Visible Light Communications and LiFi technologies.

The announcement on Firefly Wireless Networks was made at GSMA World Congress Shanghai, and SmartGigabit Bay Area.

LightPointe Wireless Introduces Three New Next Generation 80 GHz E-Band Wireless Bridges with Industry Leading Point to Point Radio Features and Performance

AireLink 80 Series includes features such as real-time full line speed AES encryption option, street-level radio monitoring via Bluetooth, and customizable features via license upgrades.

San Diego CA & Hanover Germany CeBIT tradeshow – March 14, 2016: LightPointe Wireless, the leading manufacturer of outdoor wireless bridges for high capacity data backhaul and video transmission, announced the company’s new AireLink 80 Series of 70 and 80 GHz point to point millimeter wave radios. The AireLink 80 Series includes the industry’s broadest selection of antenna options, including an affordable small 8.6 inch (22 cm) version for street level applications in specific markets, a one foot (30 cm) medium range version, and a two foot (60 cm) long distance configuration capable of over 6 miles (10,000 m). In addition, the series includes multi-gigabit configurations for fiber-like capacity and transmission speed. The AireLink 80 Series broadens LightPointe’s product portfolio of 80 GHz radios, which is now the most extensive in the industry with the AireBeam 80 Series, and Aire X-Stream 80 Series of Ultra Low Latency wireless bridges. Innovative features of the new radios include LightPointe’s unique Bluetooth street-level monitoring, available real-time full line speed AES encryption, and customizable features via software license upgrades at the time of purchase or anytime in the future.

“The AireLink 80 Series sets a benchmark in E-Band millimeter wave technology, adding new features and higher performance while also reducing costs dramatically for our valued customers,” said Dr. Heinz Willebrand, CEO of LightPointe Wireless. “As a leader in 60, 70, and 80 GHz radios for over five years, it was incumbent upon our engineers to leverage that experience and success and introduce next generation features, while also lowering prices. The AireLink 80 Series is now one of the most affordable and highest performance portfolio of 80 GHz wireless bridges on the market, enabling organizations to connect buildings or towers up to six miles away and ‘cut the cord’ on their leased lines, which eliminates recurring monthly fees and can also keep sensitive data within a private network for greatly enhanced cyber security and protection from information theft and eavesdropping. Such radios also serve as a backbone to telecom carriers, enhancing 4G and 5G LTE cellular networks for increased mobile data transmission speeds. The AireLink 80 Series is the most flexible and ‘future proof’ line of 80 GHz radios available, thanks to our engineering a unique method of remotely upgrading the units with new features at any time via software license upgrades—thus making the radios a safe, long-term investment as the customer’s network evolves.”

LightPointe has added features that are a leap beyond previous generation 70 and 80 GHz radios, such as the industry’s first fully integrated street-level remote monitoring feature to aid in installation and performance monitoring and help avoid personnel from having to climb rooftops or towers to access the radios. Each of the new wireless bridges is available with AES 256 encryption for maximum signal security. The AireLink 80 Series also includes the upgradeable feature technology recently introduced in the company’s acclaimed 60 GHz radios, the AireLink 60 Series.

LightPointe is exhibiting at the CeBIT tradeshow in Hanover, Germany March 14-18, and at the IWCE show in Las Vegas March 21-25.

LightPointe’s #1 selling point to point backhaul radio gets lower price, available AES security, and a free Android tablet for network monitoring via Bluetooth

In addition to price reduction, new features such as AES encryption and street-level radio monitoring via Bluetooth maintain LightPointe’s leadership in 60 GHz wireless bridges.

San Diego CA -- January 19, 2016: LightPointe Wireless, the leading manufacturer of outdoor wireless bridges for high capacity data backhaul and video transmission, announced a limited time promotion and a price reduction on its best-selling wireless bridge, the AireLink 60 radio. Now through February all AireLink 60 GHz point-to-point links come with a free tablet which can connect to the radios via Bluetooth, to aid in installation and performance monitoring and help avoid personnel from having to climb rooftops or towers to access the radios. In addition, due to higher volume and economies of scale, LightPointe has cost reduced the AireLink 60 and is passing the savings on to its customers, which makes the 60 GHz wireless bridge the lowest cost, highest performance solution on the market—with a radio linkhead manufacturer’s suggested retail price starting at US$3750, or approximately €3450 Euros.

“Thanks to excellent customer acceptance of the AireLink 60 GHz radios, higher sales volume has enabled our engineers to reduce component and manufacturing costs, and we are passing the savings on to our distributors, resellers, and end users,” said Dr. Heinz Willebrand, CEO of LightPointe Wireless. “The AireLink 60 is now the most affordable and highest performance 60 GHz wireless bridge on the market, enabling organizations to connect buildings or towers up to a mile away and ‘cut the cord’ on their leased lines, which eliminates recurring monthly fees and can also keep sensitive data within a private network for greatly enhanced cyber security and protection from information theft and eavesdropping. We’ve also added features that are a leap beyond previous generation 60 GHz radios, such as the industry’s first fully integrated street-level remote monitoring feature, and available AES 256 encryption for maximum signal security. And as a special promotion, each AireLink 60 wireless link includes a free Android tablet, which can aid in system installation and ongoing network monitoring. No other 60 GHz outdoor radio solution offers the price point and features of our AireLink Series. And best of all, they are license free throughout most of the world, so there’s no government regulatory issues, such as installation or annual fees.”

LightPointe Continues Leadership in 60 GHz Point to Point Radios, Adding Industry’s First Fully Integrated Street-Level “Link Monitoring” App and Full Line Speed FIPS compliant AES 256 Encryption

New features open up government agency markets for wireless Distributors and Government Contractors, and provide easier and safer system installation and monitoring.

San Diego CA -- December 2, 2015: LightPointe, the leading manufacturer of outdoor wireless bridges for high capacity data backhaul and video transmission, announced that it added an industry first fully integrated street-level remote monitoring feature to its AireLink™ Series of 60 GHz wireless point to point (PtP) radios, and also now offers AES 256 encryption for maximum signal security. The PtP link monitoring feature—which LightPointe calls AireLink Viewer™—utilizes a smartphone or tablet app to remotely communicate with a radio via a fully integrated Bluetooth™ transceiver to reduce the need for installers or service personnel to have to climb a tower or rooftop to review and monitor radio parameters. This new and unique encrypted and password protected remote monitoring feature helps increase the safety of personnel, improves overall link reliability, and can help IT personnel troubleshoot or improve their network. In addition to the new monitoring feature, LightPointe now offers optional AES 256 encryption on its AireLink Series radios, making them ideal for organizations and government agencies requiring maximum data security. LightPointe’s implementation of AES 256 is unique in that it operates at full duplex and Gigabit Ethernet line speed. The unique and advanced single clock cycle encryption algorithm allows for real time encryption without measureable latency impact thus supporting any mission critical real-time application, without sacrificing throughput or latency.

“Being able to remotely monitor an outdoor radio link—while reducing the need to send technicians up to a rooftop, or having them climb a tower—is a huge performance, safety, and cost benefit for our customers and integrators,” said Dr. Heinz Willebrand, CEO of LightPointe. “By creating a smartphone and tablet app and fully integrating latest generation Bluetooth™ SMART wireless technology into our AireLink Series radios, we’ve added an industry-first feature which enables street-level radio monitoring for the first time, such as the Received Signal Strength Indicator (RSSI) which is useful during antenna alignment, and the Modulation and Coding Scheme (MCS) levels which indicate the system throughput. We’ve made it easy for even non-technical personnel to remotely collect performance and other data using their smartphone or tablet and a highly secure, password protected and encrypted communication channel to a radio. In addition to adding the AireLink Viewer feature, we now offer optional over-the-air real-time AES 256 encryption designed according to NIST FIPS compliance standards. This opens up opportunities for LightPointe’s distributors, resellers, and system integrators to sell the AireLink Series to government agencies and organizations in certain countries requiring the highest degree of signal security and high capacity Gigabit transmission.”

AireLink 60 GHz wireless millimeter wave radios transmit point to point via a narrow beam, making them ideal for building to building data connectivity, and surveillance video backhaul up to a mile. They also have superb Physical Layer One security, and encryption adds yet another level of security for unsurpassed signal protection.

LightPointe Celebrates Record Breaking Year with Customer Appreciation Sale on 60 GHz Wireless Outdoor Bridges

Company achieves highest revenues as new AireLink 60 Series receives accolades for point to point connectivity

San Diego CA -- November 19, 2015: LightPointe, the leading manufacturer of outdoor wireless bridges for high capacity data backhaul and video transmission, is celebrating record breaking revenues for the year by offering discounts on its AireLink 60 Series radios. Customers placing orders before December 31st will receive $1000 off of any 60 GHz wireless backhaul radio in the AireLink Series. In addition, an Alignment Aide is included with the AireLink 60SX, a $200 value.

“2015 is already our best year ever, with sales surpassing even 2014, also a record breaking year,” said John Taylor, vice president of sales. “With our Customer Appreciation Sale we provide $1000 off on our AireLink Series of 60 GHz wireless bridges. The AireLink Series opens up new opportunities for our distributors and resellers, especially in countries where it is prohibitory expensive -- due to regulatory agency fees -- to widely deploy other backhaul solutions such as 70/80 GHz E-Band radios. In many countries, such as Germany, Austria, and Switzerland, our high gain and license free AireLink 60 Series radios are a much more robust and reliable option than other millimeter wave solutions, saving thousands in initial and recurring annual costs. Until now, no other 60 GHz radio could provide the range and performance needed for many of these applications and geographic markets. The AireLink Series sets the new benchmark for 60 GHz value and features."

Features of LightPointe's AireLink Series 60 GHz radios:

Innovative and small footprint Lens Antenna option, which provides better performance than previous generation flat antennas.
Industry exclusive choice of three high gain antenna options.
Industry's broadest choice of selectable modulation types.
Low latency at less than 40 microseconds, as opposed to competitors' 50 to 200µs.
Industry-exclusive LED/display for easier installation and monitoring.
Optical alignment tool for easy installation of narrow beam antennas.
User selectable PoE (Power over Ethernet) and 48 Vdc power options.
9 level Hitless Automatic Coding and Modulation.
Aggregated/total link capacity up to 2000 Mbps.
Web based management GUI and SNMP support.
Jumbo frames up to 10K.
Industry leading 2 year warranty.

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