Todd Easterling is an author and businessperson residing in La Costa California (San Diego), originally discovered by the Pinder Lane Garon-Brooke Agency of John Grisham fame. He previously worked with HBO, Disney, Time Warner, and other entertainment and technology companies—a highlight being the reception of a group Emmy from the Academy of Television Arts and Sciences. Most recently, following the successful creation and sale of a company—and subsequently wanting to make the best use of the quarantine/lockdown—Todd focused on completing Genetic World, his latest book.
Todd's last two books appeared on multiple bestseller lists and in the top 1% of sales on Amazon for over five years (*ebook editions/USA site). The Miracle Man surpassed sales of some of Nicholas Sparks' ebooks, and The First Witness surpassed sales of several of Tom Clancy's ebooks in the first months of release.
His novels have been influenced by experts who kindly provided technical input, such as Sir Ian Wilmut (first scientist to clone a mammal/Dolly the sheep), and Dr. Raul Cano, the scientist who extracted dinosaur DNA from ancient amber—which helped encourage the late great Michael Crichton to write Jurassic Park. Nobel Prize (2020) winning geneticist Jennifer Doudna also kindly provided input on CRISPR/Cas9 gene editing—biotechnology featured in Genetic World, and the focus of acclaimed writer Walter Isaacson’s The Code Breaker (Simon & Schuster New York Times Bestseller released March 9, 2021).
Todd has a special interest in the ways a novel can change the way we think and ultimately the world we live in. Genetic World is such a novel, and the goal was to combine the imaginative "wow factor" of Michael Crichton (Jurassic Park and West World) with the intrigue of historical information of Dan Brown's Robert Langdon series (The Da Vinci Code, Angels & Demons, Origin, Inferno).
Todd is interested in environmental causes and emerging technologies such as artificial intelligence, robotics, DNA/CRISPR-Cas9 gene editing, cloning, and animal de-extinction efforts. He is the proud father of genetically created twin “test-tube babies” (17-year-old daughters) and an adopted daughter from an orphanage in Russia (now 22). His personal experience with biotechnology helped fuel his interest and knowledge of genetics.
About Genetic World (recently completed):
Genetic World is intended as a "big swing" . . . created from the ground up as a mass-market commercial fiction story capable of attracting a broad audience. Although he did not set out to write an “epic” novel (443,000 words), Genetic World required extreme attention to real-world facts and history to support the high concept climax and conclusion. Genetic World is a high-concept suspense story based on years of research on great people from history and their contributions in several sectors (Scientists & Discoverers, Entertainers, Artists, Writers, Athletes, Leaders & Politicians, and Spiritual Leaders).
Genetic World combines real history and locations with a high concept premise encompassing new technologies, an exciting climax, and a surprising conclusion with global impact. Research for the story involved genetics/biotechnologies (CRISPR-Cas9/gene editing), issues facing Earth's species, and the evolution of the world's deities and religions. There was also a review of scholarly research on archeological sites/tombs, and historic sites such as the Pantheon, Saint Peter's Basilica, and its necropolis.
Todd's vision for the project was to create a story that is exciting, supported by science, includes incredible real locations and accurate history, is capable of being marketed to worldwide audiences, and can support broad publishing, motion picture, and merchandise business models. Research for the story included trips to Rome, Florence, Venice, and Pisa Italy, as well as London and Paris. Additional information: Todd Easterling
Virgin Iconic Inc. is a diversified company capable of product and service marketing (B2B & B2C). Our forte is a very high degree of creativity and implementation of unified, integrated marketing strategies that position companies and products as number one in their market, and increase company and brand valuation. Virgin Iconic traditionally operates on a consulting basis, serves on boards of directors / advisory boards, and can serve in "acting" or permanent roles for companies, from a few months to many years. Several members of the Easterling family participate in the company and its services.
Most recently, Virgin Iconic helped turn around a wireless backhaul company, and helped create a new technology company, Firefly LiFi. Virgin Iconic named the company and products, handled trademarks, built the brand, created collaterals (brochures, spec sheets, white papers), conducted market/business development, created websites, optimized SEO, managed tradeshows/events, and created the "investor slide deck" PowerPoint presentations that raised capital.
Easterling Group Real Estate Brokerage, a unique family-owned brokerage for Sellers and Buyers with the marketing and promotion expertise of a Fortune 100 Marketing & PR Agency. We are licensed throughout California, member of the MLS, and Realtor® association (National, California, and San Diego North County). Since we own the brokerage we have the ability to set lower commissions for the sales of homes, and can also provide buyers with a credit in escrow paid by sellers.
La Costa Town Square (TM) is the newest shopping center in San Diego North County. The Easterling Group owns, manages, and offers online advertising on the shopping center's website. www.LaCostaTownSquare.com
Emily Easterling and Hayley Easterling have appeared in several movies and on ABC Television's Fresh off the Boat TV series. They are available for TV & movies (acting), and backstage behind-the-camera support.
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